Services & Packages

Six pillars. One outcome: predictable revenue.

Every Leseding engagement begins with diagnosis and ends with capability transfer. Pick the package that matches where your revenue engine is today.

Diagnose

Revenue Diagnostics & Commercial Audit

Identify where and why revenue stalls. Establish commercial baseline, map pipeline leakage, expose structural growth constraints.

Design

Revenue System Architecture

Build a structured BD system: ICP definition, value proposition clarity, and aligned sales process documentation.

Embed

Fractional BD Leadership

Embedded senior BD leadership without full-time CTC. Governs execution, manages pipeline, drives commercial cadence.

Activate

Pipeline Activation & Deal Conversion

Technical forensic approach to pipeline management. Opportunity qualification, deal progression, proposal & pitch support.

Enable

Commercial & Digital Infrastructure

The systems and digital presence a business needs to execute in market: sales playbooks and proposal infrastructure, plus professional websites and business email.

Commercial

Playbooks, battle cards, proposal frameworks, CRM and prospecting systems.

Digital

Custom website design, domain and hosting, professional business email, mobile-responsive digital presence.

Marketing & SEO

Multi-channel B2B performance marketing, lead generation campaigns, email nurture automation and commercial B2B SEO.

Explore Digital Infrastructure

Advise

Go-to-Market & Growth Advisory

Market entry strategy, GTM planning, sector-specific roadmaps and partnership structuring for new verticals.

Entry point · once-off

Revenue Diagnostics

A fixed-fee commercial audit delivered in 5–10 business days. No retainer required. Findings inform which retainer engagement best fits your business.

Sector-specific commercial audit & diagnostic interviews
Revenue leakage mapping + weekly sales meeting audit
ICP & market positioning assessment
Written diagnostic report + 90-min debrief session

Request Diagnostic

Retainer packages

Three paths to a predictable revenue engine.

Foundation

Diagnose & Align

3 – 6 month retainer

Revenue system design
ICP & value proposition build
BD strategy & 90-day roadmap
Monthly strategy review (2hr)
Diagnostic credit applied

Structured plan and aligned systems ready for execution.

Growth

Design & Activate

3 – 9 month retainer

All Foundation deliverables
Pipeline build & qualification
Sales playbook & proposal templates
Bi-weekly pipeline & BD coaching
Deal support and progression

Active pipeline, structured BD rhythm, measurable deal flow.

Scale

Fractional BD Leadership

6 months, ongoing

All Growth deliverables
Fractional BD Director embedded
GTM strategy & market entry analysis
Board-level reporting & input
Capability transfer to internal team

Revenue engine that runs predictably without Leseding.

Featured capabilities

Partnerships and enablement that compound revenue.

Strategic Partnerships

The right partnerships accelerate everything. We identify, negotiate, and structure alliances that create lasting competitive advantage.

Partner identification & vetting
Deal structuring & negotiation
Government & DFI relationships

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Training & Sales Enablement

We equip your sales teams with the skills, tools, and mindset to perform at their best, from frontline reps to senior sales leaders across African markets.